What we are thinking, what we are doing, what we are liking.

All change at 7Bit.

It’s been a strange couple of months here at camp 7Bit so lets start at the start

Fickle Pickles but rightly so

The music world is fickle; let’s say that for starters shall we. Fickle enough to agree that 7Bit is not a music website regardless of the quality content that is coming out of its web files day in, day out. It’s also regardless of how respected we are in the eyes of PR agencies and bands across the country. We get the impression that we are still considered as a games website, possibly because of the name, which is why we are on the verge of rebranding and the launch of a new site. 

Rebranding Video Announcement jobby

Rebrand and relaunch pressures

With the development of a new site, common sense had to prevail. As editor, I could not find the time to happily and merrily answer 300+ emails a day (i know, semi global right) and do a full time job so a successor had to be found. We had to find someone who fitted the bill, had the same sort of anal retentiveness to detail as me and was able to put me in my place when I got out of hand. After considering Lindsay who does it on a day to day basis, we found our guy.


Harry has been with 7Bit for nearly a year now and has single handedly made our Band of the Day sections one of the most prolific on the Internet. After handing everything over to Antony Lusmore, Harry was slowly courted to be my replacement so as of today, Harry is now full Editor with Jonathan Dadds of 7Bit.

So in his own words.


It’s almost a year to the day that Harry joined 7Bit. It was to be his first ever music writing position; a task he leapt into with all the enthusiasm of a drunk man at a birthday party who has just spotted the paddling pool.

7Bit showed him how to be the best. But it was less a solitary stumbler & being gently guided towards salvation, more a naive soul thrown valiantly towards a vast shimmering expanse of potential. For you see, Harry was on fire, and any person on fire needs a decisive push in the right direction towards water.

Before 7Bit, Harry was a young guy who couldn’t buy alcohol in America. A year later, and the man who now takes a seat behind the 7Bit Desk of Power can now fly to America, then buy and consume alcohol until he doesn’t notice - or even care about - the flames that for some reason keep engulfing him whenever he drinks.

As 7Bit expands, so too will Harry’s ego. But rest assured: he wouldn’t call himself the Sheriff of 7Bit if he didn’t think he could attain order. Also, we have no idea where he got the whip from, but he hasn’t had it long, so you might want to keep your distance until we confiscate it.


As for what I will be doing, well that will have to wait until August on the sites 2nd Birthday ( but I shall be around at gigs, festivals and the odd launch event to grow 7Bit as a buisness).

Adam Libonatti-Roche

7BitArcade at Great Escape 2013

It comes with great pleasure to say that 7Bit will be attending Great Escape this year and we are teaming up with some great promoters to put on a day of music that we guarantee will be THE closing night to the festival.

Great Escape is a big deal in the music world and at 7Bit, we believe that as a festival, it offers the most in regard to promotion for the website and for all of us, as individuals. 7Bit has always wanted to expand it’s arms to include as many people, companies, groups as possible, so for Great Escape we found the best guys to tag along with.

Bad Math and Fools Paradise are both prominent in gig promotion in Brighton and London so it’s a pleasure for us to be sponsoring this event. Bad Math put on their first Brighton gig in 2012 but since then, they have put on bands including Doctrines, Wot Gorilla and This Town Needs Guns; All great bands. They have an eye for great new music, just like we do here at 7Bit and a lot of their bands have been featured as a 7Bit band of the day.

Fools Paradise have put on some huge bands; Bear Calvary, Tellison, My First Tooth have all made an appearance on their lineups alongside an eclectic mix of other artists. This will be the first time 7Bit has teamed up with Fools Paradise and we are totally looking forward to it.


Last year, 7Bit teamed up with Alcopop records for the Friday night to end all Friday nights at the PAV TAV, or Pavilion Tavern to those who want the full name. What occurred was one of the purest forms of party and good music at Great Escape, an evening that was not preceded by any bullshit whatever; something that SXSW can’t even say it adheres too. 


The lineup for the all-dayer is huge and it’s all for free. Headlined by We are the Physics, they math pop band are joined by the following:

  • Wot Gorilla
  • Flamingods
  • Hold your horse is
  • Olympians
  • Playlounge
  • Joey Fourr
  • Our Lost Infantry
  • Pirate video company
  • Stephen from Tellison

If you are not convinced already by the cracking lineup, come sign up to the 7Bit party on facebook.

New Branding, New Era

There has been a rumbling around 7Bit towers recently; The rumbling that something big was coming, something that was going to change how 7Bit looks,works and appeals to our audience. 

We have had branding and a name that feels more at home in the gaming scene than in the music/lifestyle medium but we have been working on changing this for the past 4 months with the results finally being announced over the weekend. 

So why the logo design?

I have taken the explanation given to us directly by our designer

The identity primarily uses the 7 icon but where necessary the type can be paired with the logo.

The use of the word ‘seven’ rather than the number is suggested to add a more even feel to the type. I feel it also works better for the brand giving an emphasis on the written word rather than a mathematical symbol and therefore being more about written media. 

It is an exciting time for 7Bit, and the above logo is an example of a sub brand, as we do intend to not stay with just music permanently but that’s a long way away. :D

We hope you like logo and to announce it we made this sick ass video.

The Importance of Writers

Over the past week or so, I have been creating a team page for the writers, artists, photographers and everyone who does something for 7Bit. It brought to my attention the grand scale and the talent of everyone I currently work with or used to work with in such a way that it made me write this blog post.

Without a team, it’s hard to even comprehend where you are going to start out when it comes to planning out one’s aim with a business let alone a website. 7Bit has always been run professionally, but with professionalism doesn’t come the need to sacrifice all morals and the urge to have compassion for who you work with. I make it known that each individual who writers for 7Bit gets treated like a member of the family because at the end of the day, everyone you employ, everyone who helps out becomes a muscle in the beating heart of your business. It’s also the reason why that all applicants, whatever their role, must fit a specific personality type to even fit into the puzzle that is 7Bit.


The idea of family is very important to me; Treating others how you wish yourself to be treated. It’s why we hold events for all of our staff every couple of months. It’s way to show that we appreciate what they do for us as it’s all done for the love of music and for the chance to showcase their ability to the world. Be it there may be potholes along the way ( deadlines potholes ) but that’s life isn’t it. I’m proud that we have such a small turnover of staff and that after being live for nearly two years, 7Bit has a team that is close knit.

Your staff are the most important part of your business; Keep your staff happy then who knows what the future might bring.

Looking forward to 2013


Happy New Year to everyone first of all. Over the past  few months, 7BitTowers has been a place full of excitement and drive due to the buzz that we are attempting to create in 2013. All the gears have been churning and all the midnight oil has been burnt whilst we have been trying to subjugate the best of our imaginations.

7BitArcade has been around for over 3 years now in various forms, so after years of chameleon like behaviour, it is finally time to settle and begin our ascendancy as one of the top music magazine sites. Music is a tough market to crack as there are millions of other reputable sites out that deserve attention but over the next 12 months, we believe that 7Bit will become a service that you will not be able to do without.

Top of our lists are more events that you the lovely public can come too, so expect gig promotion to top our agenda as well as being more accessible in a local way. Teams of reviewers are being formed in each of the major cities in the UK so we can cover as many gigs as possible whilst providing a face to the site that is physical and not just an email.


We aim to be at as many festivals next year as possible with our 7Bit flag, so if you see it whilst trooping around a muddy campsite, feel free to come on other and instigate conversation. If you do so, it will be highly likely that we will attempt to ply you with alcohol; It’s just the way we are. As well as a superb community atmosphere, we will be bringing our superb festival coverage to the countryside as we are pleased to announce that we have a video team worthy of bringing down Spielberg, Bay and Anderson. Wes Anderson, not that turdwrangler who makes the resident evil movies. Expect some fantastic documentaries from us this year as we pry into the music industry and give bands the sort of coverage that you would expect from the top level sites.

Hands across the world

Content is not all we are pursuing next year; We intend to reach out to those blogs and sites like us as 2013 is the year of the community here. Our aim is to harness the technology that 2013 will become famous for and use it make 7Bit the best music service across all internet space; We already have a huge community on the new myspace. YOLO.

Change is good. Change can be the difference between going under or finally succeeding. With 2013, 7Bit believes that a small amount of change and a lot of ideas will do us good. As with most things, we can’t give too much away at the moment, but the snippets I have mentioned above are only a small part of the community we are creating. It will be an adventure but sadly, it won’t be with Finn & Jake.



Thanks, Mom!


Thanks, Mom!

99 Life Hacks to make your life easier!


putting this shit under a readmore holy fuck


Read More


Assassin’s Creed 3: Liberation looks so much like my thing. At a glance, it doesn’t seem too different from the other Assassin’s Creed games that weren’t my thing, but:

  1. This shiz is portable (PS Vita)
  2. I really like that Ubisoft went with a non-traditional heroine, Aveline de Grandpré, the daughter of a French merchant and an African placée bride

These GIFs (resized from these awesome images) come from the developer diary video Ubisoft put out today.

Preorder: Assassin's Creed 3: LIberation
See also: More Assassin's Creed 3 posts

Jake Green becomes News Editor

News. It isn’t what it used to be. No longer do we have men in well maintained velvet suits reading our news to us. No sir. News is an ever changing beast, which is why we have decided to take a step in the Ron Burgandy direction and bring on a whole news team that will be headed up by our current News Editor, Jake Green.

Jake has been with us for a few months now and is to blame/to thank for our recent growth as a news site. It was always something that as an Editor, I was cautious to enter into as news can either dethrone or crown you as a website. So the route in is one carefully trooden with only news stories that we believe will have any impact for us being published. This may not always work in our favour, but with 7Bit, i’ve always believed that we should give what the readers want, not manufactured press releases.

News is dull right. Too much anger too much hate. And that’s just constantly reporting on The Libertines. At 7Bit, we will make sure that our news is entertaining and not a waste of your time. Hopefully, each news piece will have either a free music item for download of a special perk. What can I say, we like doing things differently. 

I’m very happy to have Jake on board and whilst he recruits his team, be comforted by the fact that he is growing his moustache and ironing his suit. The news team cometh.

Having good merchandise. How important is it.

Seeing your brand out in the wild is a fantastic feeling. Friends of mine started a T-Shirt company recently and the sight of seeing one of their designs being worn by the consumer was always enough to give that well deserved satisfaction. For most typical consumer media websites, the idea of merchandise usually goes down one of two avenues during the brainstorming process.


It’s a toss up between obvious branding ( GAP, Jack Wills, Abercrombie & Fitch ) on your product or a more subtle approach (Insert Coin, Nap Time) where the design does the speaking. The latter approach means that your design has to stick to a branding that appeals to the consumer on more than just a ” look at me, this is fucking abercrombie” level.


The 7BitArcade art team are ridiculously talented at being outlandishly creative whilst satisfying my primal need to keep everything within brand. For the merchandise, I decided it was time for a change. Instead of stating, ‘I want this here, and that there’ an open idea was the plan. No deadlines, no creative input from me and no hints as to what I thought the merchandise branding should look like. By doing this, it has allowed our art team to really produce an idea that is both beautiful, and sticks to a brand. It is also something that our readers, writers will want to wear, carry and use.


Well we can’t actually say yet, as it’s still in the post design stage, but it will be shown soon for your pleasure.